More Floods


What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run.

You can optimize your spending by choosing lead generation sources based on the number of available leads, the quality of those leads, and the out of pocket costs it requires to get a lead.

Lead Sources for Restoration Contractors

Here is a quick overview of the ten most common lead generation sources for restoration businesses:

  1. Plumber Referrals: When water damage occurs, a plumber is often the first call. Homeowners turn to plumbers to stop the water leak. Then, the next step is to repair the damage after the flood is under control. Partner with local plumbers so they provide your contact information when their customers need help.
  2. Insurance Agents: If an insurance agent is involved in the claims process, then it’s beneficial for the agent to provide their customers with local referrals. Build a relationship with local agents so you are their go-to source for insurance-related restorations.
  3. Third-Party Administrators: TPA’s are also involved in the insurance industry, working on claim management on behalf of the carrier. One potential drawback is that you must agree to their terms and pricing – often resulting in steep discounts for completed work.
  4. Carpet Cleaners: Similar to plumbers, carpet cleaning companies often have a steady stream of leads for homeowners who need restoration services. At the same time, you can bring them work when your restoration project requires carpet cleaning services.
  5. Networking: Look for other networking opportunities in your local area such as the Chamber of Commerce, BNI groups, or business groups. Be proactive in attending meetings so you can build strong relationships over time.
  6. Other Contractors: Connecting with other home contractors could be a way to bring in leads. Contractors who often see water damage include home builders, roofers, window installation, and HVAC companies.
  7. Online Leads: Finally, don’t underestimate the power of the internet to connect with local leads. Common marketing strategies include search engine optimization, pay per click advertising, and social media.

As you are establishing these relationships, keep the long-term perspective in mind. Find ways to make it a two-way agreement. For example, you can offer to outsource to the other party when the needs arise.

Tips for Building Solid Referral Networks

For best results, you need to be both diversified and persistent in your marketing efforts. It takes time to build a strong local network, but it’s worth the effort when the leads start to roll in. As you build trust and common ground with your industry connections, you can support each other’s businesses through referrals.

There are pros and cons of each lead source. Learn about specific tips for working with each of these lead sources by downloading a free report: Flood/Water Damage Restoration: Lead Generation Guide.

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