More Floods


More Floods Team

We’re a tight-knit team of experienced pros here to help guide our Members on their journey to grow their water damage business. No judgment. Just focused, unwavering support to help our members succeed!

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Cliff Cole

More Floods Founder


Cliff has over 30 years of experience and ownership in the cleaning, restoration and distribution industries. He created More Floods to help hundreds of cleaning and restoration contractors grow their business using what he has learned first-hand.

brandon smetanka

President & general manager


Brandon serves as More Floods President & General Manager. His background is in the construction and HVAC service industry where he worked on all sides of the business, including an industry peer group designed to grow service organizations by focusing on improving sales, operational efficiencies and company culture.

Kevin Molway



Kevin has more than 20 years of sales, business development and ownership experience. As Executive Director of Sales & Training, he provides tailored training to Members at all stages of their business and works with restoration owners daily to provide technical, marketing and entrepreneurial advice.



As Member Development Manager, Heath is always finding new members who will enrich the More Floods membership base and bring new perspectives and peer connections.

chris ellis

MEMBER success consultant

Chris directs members through their More Floods roadmap for growth, providing specialized support to meet your unique needs. He is your source for everything you need to know to establish the More Floods systems in your business.

Cassandra McDowell



Cassandra helps direct members through their roadmap for growth while establishing the More Floods system within their business. Covering everything from training, questions, who, what, where, and when. Cassandra makes sure More Floods member’s needs are always met. 


Jodie Dickman

Office Manager & Member Support

Jodie is our Office Manager and assists with member support. Helping to coordinate all things within More Floods from training, events, meetings, answering questions and so much more.  

sarah hadley

Marketing manager

Sarah helps connect restoration companies across the industry to the valuable solutions and tested systems that More Floods and our partner Trusted Restorer provide.

9 Million in water damage mit work last year. We follow More Floods systems 100%, and fully expect this growth to continue.
Dave DeFreitas
Owner, NE Power Dry, Bridgewater, NJ