5 Ways to Build Your Online Credibility
The water damage restoration industry is a referral based business. More often than not, a flood victim learns about your company because they were sent your way by their home insurance provider or another contractor. Although it might seem like a referral would be enough to secure that business, that actually hasn’t been our experience. […]
Summary of 5 Common Restoration Business Challenges
Wrapping up our 5-part series on common restoration business challenges, we’ve shared some actionable tips on how they can be addressed. An overarching summary of these include: Challenge 1: Finding and Retaining Top Talent for Your Restoration Business Your people are vital to the success of your business. Yet finding and retaining talented, hard-working employees […]
Lead Generation for Your Restoration Company
In the 2nd installment of our 5-part series on common business challenges in the restoration industry, we focus on lead generation for restoration companies. If you missed our first installment (hiring), check it out here. There’s More To Lead Generation for Your Restoration Company Than Meets the Eye! Even in the best of times, running […]
Top 7 Lead Sources for Restoration Contractors
What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run. You can optimize […]
Where will your next residential water damage restoration lead come from?
There are a wide variety of sources for residential water damage jobs, from customer referrals to partnerships with insurance companies and online marketing. If you don’t know how work is finding its way to your company, you’re not equipped to grow or scale your business. If you don’t understand what your strongest source of water […]
A Smart Approach to Third Party Administrators
In the Water Damage Restoration industry, there is a fair amount of debate about the usefulness of third party administrators. Some love the convenience of the referrals these organizations send their way while others get frustrated by the quality of the jobs they secure through TPAs. A third party administrator works in partnership with insurance […]
Creating Mutually Beneficial Relationships with Plumbers
More leads is the key to securing work in the water damage restoration industry. It’s the reason entire companies exist to generate connections between loss victims and restoration experts. Lead generation websites are certainly attractive, as is the idea of having warm leads delivered to your email inbox each day. Unfortunately, these services aren’t always […]
Here’s Why Your Advertising Dollars Are Wasted if Your Branding is Weak
Everyday, our customers are exposed to countless brands. Brands are everywhere — in their homes, on their commute, in their workplace, and on their smartphone. This is the nature of the world we live in. We’re always connected, giving brands near constant access to our ears and eyes. This is a truth that means a […]
The Difference Between Sales and Marketing and Why it Matters
Do you understand the difference between sales and marketing in the water damage restoration industry? Differentiating between the two may feel like nothing more than splitting hairs, but that couldn’t be farther from the truth. While it may be true that both sales and marketing aim to achieve the same goal — bringing in more […]
7 Keys to Successfully Market Your Water Damage Business
1. People buy from people they like. This goes without saying, but with everything you do, this needs to be implemented! 2. It’s all about what’s in it for them. They don’t care about your equipment or story, what’s in it for me, me, me, me? 3. Be consistent. This business is very cyclical, staying […]