More Floods


Referral Marketing for Water Damage Leads is a 27-Touch Branding Process

Referral Marketing Lead Generation

In our restoration company, Power Dry, we’ve been marketing for residential water damage work since 1988. In 2005, when we launched More Floods off the success of scaling Power Dry into a multi-million-dollar market leader in the Kansas City area, it included our firm belief in the mantra ‘marketing is a process, not an event’. […]

Summary of 5 Common Restoration Business Challenges

Wrapping up our 5-part series on common restoration business challenges, we’ve shared some actionable tips on how they can be addressed. An overarching summary of these include: Challenge 1: Finding and Retaining Top Talent for Your Restoration Business Your people are vital to the success of your business. Yet finding and retaining talented, hard-working employees […]

Rating Lead Sources for Restoration Contractors

As a restoration contractor, your skillset is focused on the services that homeowners need: cleaning up a disaster and returning the property to its original condition. While it would be great to spend all your time on the job site, you need to manage other realities of owning a business. Lead generation is a big […]

Top 7 Lead Sources for Restoration Contractors

What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run. You can optimize […]

Where will your next residential water damage restoration lead come from?

There are a wide variety of sources for residential water damage jobs, from customer referrals to partnerships with insurance companies and online marketing. If you don’t know how work is finding its way to your company, you’re not equipped to grow or scale your business. If you don’t understand what your strongest source of water […]

Growing Your Business in the Take-Off Stage

In the success stage, you were told you had a decision to make. Will you maintain your current size or move on scale you business? If you’re dreaming of more for your water damage restoration company, then the take-off stage is what is right around the corner. The goal for this stage is to scale. […]

Building Networking Relationships That Will be a Source of Referrals

We all want more leads, that’s just a part of being in the water damage restoration business. For the last few weeks, we’ve been breaking down the different source of leads. Specifically, we’ve looked at how restoration specialists can build relationships that can be leveraged for referrals. Each of these referrals sources, from plumbing and […]

Creating Referral Relationships With Carpet Cleaners

We Provide You the Formula for Success More Floods provides non-franchised restoration companies unique business systems and exclusive training and education that unlock high growth. We are a member-based network of independent restoration companies.  Our members are the envy of their local competitors because they have exclusive rights to use our proven formula – unique […]

Creating Mutually Beneficial Relationships with Plumbers

More leads is the key to securing work in the water damage restoration industry. It’s the reason entire companies exist to generate connections between loss victims and restoration experts. Lead generation websites are certainly attractive, as is the idea of having warm leads delivered to your email inbox each day. Unfortunately, these services aren’t always […]

How Much Time Should Small Business Owners Spend with Customers?

According to the Harvard Business Review, most business owners are only spending a small portion of their time with their customers — as little as 3% of their working hours. This means that there are many weeks when business owners are only spending around two hours with the people who are arguably the most important […]

How to Re-engage Lost or At-Risk Customers

Business is always changing. Whether you work in water damage restoration or marketing, this is a fact that is constant across all types of businesses. Maybe it’s the market that has changed or a specific customer and their needs that have evolved. Sometimes, a customer walks away altogether. Of course, although saying goodbye to a […]

SEO vs SEM: Online Lead Generation for Restoration Contractors

The SEO vs SEM debate comes down to which search marketing strategy works best to help you get leads for your restoration contracting business. Can you generate enough leads organically solely via search engine optimization? Or do you need paid search engine marketing? Let’s define some terms. SEO is Search Engine Optimization, and refers to […]