Top 7 Lead Sources for Restoration Contractors
What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run. You can optimize […]
SEO vs SEM: Online Lead Generation for Restoration Contractors
The SEO vs SEM debate comes down to which search marketing strategy works best to help you get leads for your restoration contracting business. Can you generate enough leads organically solely via search engine optimization? Or do you need paid search engine marketing? Let’s define some terms. SEO is Search Engine Optimization, and refers to […]
Local SEO and Your Restoration Company
All local businesses, especially restoration and cleaning contractors, can improve their business and make more money through local SEO (search engine optimization). Local SEO is a highly effective form of local online marketing. It allows you to promote your services to local customers at exactly the time they’re looking for your type of business (like […]
The Unique Aspects of Marketing a Water Damage Restoration Business
When you own or manage a water damage restoration business, marketing the services you provide is a huge part of your job. Even when you offer high quality water damage repair services, you still need to find ways to generate more leads and bring more business to your front door. Marketing within our industry is […]
5 SEO Success Metrics Every Restorer Should Measure
As the owner or manager of a water damage restoration business, a full understanding of Search Engine Optimization, or SEO, is crucial to successfully marketing your business online. How do you measure your SEO success? How do you know if it’s working? When most people think about SEO, they assume that the only thing to […]
What Should I Pay for a Water Damage Lead?
When a homeowner or business in your area experiences water damage, a plumber or an insurance agent will likely be the very first call they make. While a plumber can often remedy the source of the water damage and an insurance agent can help secure financing for the repair, neither can actually do the work […]
What is the Definition of a Good Water Damage Restoration Lead?
As an experienced water damage restoration specialist, you know just how important it is to develop an organized process for managing jobs from the first phone call to final payment. Given that a single lead can cost you hundreds of dollars, it isn’t enough to be good at just cleaning up after water damage. In […]
Integrating Online and Offline Marketing for Water Damage
As an owner or manager of an independent water damage restoration company, the weight of marketing your company both online and offline rests primarily on your shoulders. By now, we are sure you have realized that the list of places and mediums where you can spend your precious marketing dollars seems endless. There is search […]
Water Damage Lead Generation: Friend Or Foe?
How to set leads for water damage work There are a number of ways to get water damage leads. Two of the main avenues are Internet leads and referral based marketing. This article will detail some pros and cons to both. Some advice on marketing for your business is to not count on one source. […]