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Featured resource: water damage lead generation guide

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Achieving consistent water damage work means finding the best lead generation strategy for your damage restoration business. This guide outlines the most commonly used channels, helping you gain an understanding of how they work and how they can bring you more water damage work. 

Included in this guide:

  • The Top 10 Lead Sources for Water Damage Work that every restoration company should know
  • Pros & Cons for each lead source
  • Insights & tips
  • Advice for finding the right marketing mix

Get our free Water Damage Lead Generation Guide to see the top lead sources available to you and tips on how to use them.


You’ve got challenges. You want answers backed up with proof! More Floods provides proven battle-tested solutions from our own experience building a multi-million dollar water restoration business and over 20 years of helping water damage companies like yours. Check out our FREE restoration business resources for insights on some common challenges that you might be facing.

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6 ways from More Floods

Here is good news! Restoration companies have a lot going for them when it comes to weathering through a recession. For instance, we offer emergency services. Regardless of finances, consumers can’t dodge an emergency repair. We are essential. writes that recession-resistant companies contain at least one of these five traits:

  1. Provides critical repair service

  2. Sells consumer essentials

  3. Serves customers insulated from downturns

  4. Provides mandated products or services

  5. Sells proprietary or specialized products

It is possible for a restoration company to have many of these qualities. However, you will need to focus on several aspects of your company to achieve these resilient traits. Have you been networking? How many emergency services does your company offer? Are your company systems firmly established?


Every company owner knows that running an independent restoration business has its challenges. These challenges are present even in the best of times. Throw in a pandemic or some other crisis and the problems are often amplified that can take a real toll on the business. In our free download,

5 Business Challenges Every Restorer Faces – And Ways to Overcome Them

we present real tools and insights to:

  1. Finding and Retaining Top Talent for Your Restoration Business

  2. Lead generation for Your Restoration Business

  3. Maintaining Profitability in Your Restoration Business

  4. Achieving Consistency in Your Restoration Company Operations

  5. Scaling Your Restoration Business


Customer Experience from More Floods

There is no shortage of competitors in the restoration industry. So how do you stand out in the crowd? It isn’t about your logo or that race-car truck wrap. Your competitors do that too. If you really want to stand out, you must deliver an unparalleled customer experience.

Today’s consumers have a very high expectation of service. When you exceed it, word gets out. Employees are proud. Work rolls in.

  1. Remember you have two primary customers in water damage restoration

    A. the loss victim

    B. The referring party that likely sent them your way

  2. Educate, inform and over-communicate with them both

  3. Have sound operational systems in your company so that at every single interaction your customers are wow’d


Where is your company at along the growth curve? Do you find yourself constantly working work in the day-to-day business, wearing too many hats,
and then a day, a week, a month go by and you haven’t been able to devote the time you need to work on growing the business?

There are five different stages of growth in a restoration company. In each stage, there are specific strategies to manage the growth and get to the next stage.

  1. Making yourself increasingly ‘irrelevant’ to the daily tasks by providing systems that other people can use to accomplish the task

  2.  Organize the business and make it easy for every task to be accomplished because there’s a place for everything and everything has its place

  3. Working on your personal growth has a direct impact on your company’s growth.

and more.



There is no greater investment than the ones you make in your people. Without high-performing, happy staff, you’re sunk. Every person has different motivations, but there is one thing everybody has in common – we all want to know we are getting the job done the right way, every time.

This leads to a company culture of respect, information-sharing and can-do attitudes. To make this happen, people need systems. The document processes, methods and tools they need to complete their daily tasks in a remarkably consistent and efficient manner. The systems are comprised of:

  1. Checklists and forms that cover every step of a task, big and small

  2. Training and education resources to put the systems to work

  3. Compensation plans that tie great performance to great rewards

You’re only one click away from providing your people the systems they need to go from being good to being great.