more floods case studies

Jimmy Garza Emergency Water Removal

Jimmy Garza Emergency Water Removal is a restoration company that services homes and businesses in El Paso, Texas. Jimmy Garza entered the water damage industry to expand his existing carpet cleaning business, but after 5 years he had not achieved the business goals he set for water damage. He joined More Floods in 2011 and has added millions of dollars in new water damage revenues since.

Rocky Mountain Restoration

Rocky Mountain Restoration is a full-service restoration company located in the Phoenix, AZ area. Since joining More Floods they have grown to become the dominant provider of water damage services in their market. Download the case study to see how!

Reliable Restoration

Reliable Restoration, a full-service restoration contractor in the Atlanta suburb of Norcross, GA.They joined More Floods in late 2011 and between 2011 and 2014, Reliable secured more than $2 million in residential water damage work.In 2015, they decided to focus almost exclusively on growing their commercial business.“The biggest mistake of my professional life’”, according to Reliable’s co-owner at the time, Wes Thornton.

C&B Complete Cleaning & Construction

C&B Complete Cleaning & Restoration is a full-service restoration company that services homes and businesses across most of Delaware. The company was founded by William Conover in 1986. Starting in 2016, his son Chris began managing the company. Chris knew that to grow the company the way he envisioned, he would need solid business systems and the right people to implement those systems.

Camelot Emergency Water Removal 

Camelot Emergency Water Removal is a water damage restoration company that services homes and businesses in multiple markets in Michigan, including Kalamazoo, Grand Rapids, and Lansing. After taking over the business from his father-in-law in 2014, Ben Vrobel has grown the company to more than 25 employees and expanded the company from its original single location near Kalamazoo, to three locations. Mr. Vrobel joined More Floods in 2019 with a goal to expand their emergency water damage services and scale down their cleaning services.

Case Study / More Floods™/Jimmy Garza

More Floods, Inc. helps independent restoration contractors implement proven water damage marketing and operations systems across North America. Located near Kansas City, Missouri, they specialize in assisting independent contractors with implementing their turnkey marketing and operations systems and tools to grow water damage market share.

Jimmy Garza Emergency Water Removal, founded in 2006, is a restoration company that services homes and businesses in El Paso, Texas. Jimmy Garza entered the water damage industry to expand his existing carpet cleaning business, but after 5 years he had not achieved the business goals he set for water damage. He began diligently looking at options to grow his company, including franchises and lead generation. His research led him to an understanding that real and lasting company growth required implementing systems across the company, from marketing to operations. This led him to More Floods, wherein he found the right fit for his objectives.

Game Plan:

 Jimmy Garza joined More Floods in 2011, severely lacking water damage restoration marketing and operations systems. In the first year, More Floods guided them through the process of identifying and engaging plumbers in their area and implementing the More Floods Operations System, ensuring profits. Between 2012-2017, the company methodically implemented additional More Floods marketing programs and operations systems. Not only has their business significantly increased, they now have hard metrics to quantify actual ROI:

Results & Metrics


Annual Revenue went from $70,000 to $1,400,000
from 2012 to 2016

Company grew from 2 employees in 2011 to 16 employees in 2017

About Jimmy Garza www.jimmygarza.com
• Located in El Paso, TX
• Offers full service restoration and reconstruction services.

About More Floods, Inc. www.morefloods.com 1-866-667-3356
• Located in Lenexa, KS
• Founded in 2002
• Provides cost-effective marketing and operations systems to mid-sized contractors.

A Perfect Match 

The More Floods system works. Period. All you have to do is put your trust in the process and work the program.”
Jimmy Garza, Owner, Jimmy Garza Emergency Water Removal

Why It Worked Proven Systems and Commitment “Jimmy has built a fantastic company and brand. We are both honored and proud to say that we played a part in helping Jimmy realize his business and personal goals and count him as more than a member of More Floods, he’s become a true friend and a recognized leader amongst the all the members of our network. We are looking forward to continuing to provide Jimmy what he needs as he takes his company to even greater heights.” Cliff Cole, Owner, More Floods, Inc.

Texas-based restoration company taps the top lead source for residential water damage restoration and sees meteoric growth

Hitting the Mark Every Month, Every Year

Water damage restoration is not a seasonal industry as most residential water damage is caused by plumbing events, not weather. More Floods helped Jimmy Garza Emergency Water Removal capture these ‘bread and butter’ residential water damage jobs. The results have been nothing short of outstanding – growing from $70,000 in annual revenues to $1.4 million over the span of five years. With a constant flow of leads and jobs, the company operates at high profit margins, which gives Jimmy Garza the confidence he needs to continue to invest in the business.

What’s Next

Mr. Garza is looking forward to a strong 2018 and beyond, projecting additional growth in revenues from existing marketing efforts as well as expanding his offerings to insurance agents, property managers and other referring parties through the various More Floods Referral Marketing Systems. 

CONCLUSION: 

In a span of five years, Jimmy Garza Emergency Water Removal has become the dominant player in the El Paso market. New water damage business flows consistently due to having proven More Floods systems installed in the company, and Mr. Garza’s commitment to consistently implement and follow proven systems across the company and leveraging the unlimited support he and his team receive from More Floods and the entire More Floods network.

Case Study-More Floods™-Rocky Mountain

More Floods Helps Rocky Mountain Restoration Unlock Triple Digit Growth

More Floods, Inc. helps independent restoration contractors implement proven water damage operational and marketing systems across North America. Located near Kansas City, Missouri, they specialize in assisting independent contractors with implementing their turnkey marketing and operations systems and tools to grow water damage market share.

Rocky Mountain Restoration is a full-service restoration company that services homes and businesses in the Phoenix, Arizona area. Co-founded in 2009 by Adam Webster, Rocky Mountain has grown into a multi-million dollar company, employing 40 people and dominating the Phoenix water damage market. Mr. Webster joined More Floods in 2014 with a goal to grow residential water damage work in his market. From 2014 to 2020, while water damage growth was steady, Mr. Webster was determined to create more growth in the company.

Game Plan Mr. Webster determined his best opportunity for growth was a three-fold strategy. First, he re-committed to applying More Floods operational and marketing systems across the company. Second, he tapped into More Floods’ peer network to learn how other owners had grown their businesses. Third, he committed to personal growth for himself and his team by engaging in professional development groups and courses. The results have been remarkable. Not only has business significantly increased, but their company culture and employee retention has created transformational change in the organization. The metrics speak for themselves:

Results & Metrics

93% growth

in 2020 over 2019

101% growth in 2021 over 2020 (now more than $12m/year)

Residential emergency water service job average grew from $4,000 to over $6,500

About Rocky Mountain Restoration www.rmraz.com

• Located in Phoenix, AZ

• Offers water, smoke, mold, trauma, & asbestos services.

About More Floods, Inc. www.morefloods.com

• Located in Lenexa, KS

• Founded in 2002

• Provides proven operational and marketing systems exclusive to over 160 member restoration companies across North America.

Case Study-More Floods™-Rocky Mountain

Commit & Win 

“When I fully implemented the More Floods operational systems, our business took off. Never could have done this without committing to getting it done the More Floods way!”

Adam Webster, Owner, Rocky Mountain Restoration

Why It Worked Proven Systems and Commitment “Adam is a valued member of the More Floods network. There’s no such thing as overnight success when it comes to growing a water damage business, but if you have More Floods’ tools, systems, and you have the right people, you’re almost guaranteed to succeed. Adam and Rocky Mountain are the perfect example of this. We are thrilled to be a part of Adam’s success and look forward to helping him and the entire Rocky Mountain team continue to build the company of their dreams”. – Cliff Cole, Owner, More Floods, Inc.

Phoenix-based restoration company sees triple-digit growth in residential water damage work by hiring a high-performance sales team that follows More Floods’ business systems

Dominating in a Highly Competitive Market

Water damage restoration is not a seasonal industry as most residential water damage is caused by plumbing events, not weather. Rocky Mountain captures these ‘bread and butter’ residential water damage jobs by following More Floods’ systems. The result is a constant flow of profitable, referred jobs from highly sought after plumbers and insurance agents in the greater Phoenix market. This gives Adam Webster the confidence he needs to continue to invest in his people and his business.

What’s Next

Mr. Webster is hyper-focused on continuing to grow the size and strength of the Rocky Mountain team. He is doing so by doubling-down on professional development and ensuring the company’s culture results in employees who never want to leave. Conclusion: In a market regarded as being among the most competitive in the restoration industry, Rocky Mountain Restoration has become one of the most dominant and well respected brands in the Phoenix area; their people are proud to represent their company. Additionally, new business constantly flows in due to their belief in and implementation of the More Floods business systems. Rocky Mountain Restoration thrives as a result of being an active participant in the strongest network of independent restorers in the nation.

Case Study / More Floods™/Reliable Restoration

Reliable Restoration strikes the balance between residential and commercial with More Floods.

Since 2002, More Floods, Inc has helped hundreds of independent restoration contractors implement their proven formula for getting water damage work across North America. Located near Kansas City, Missouri, they specialize in training and supporting independent contractors to use their unique marketing and operations systems to grow water damage market share.

A Restoration Story of Success, Hard-Won Reliable Restoration, a full-service restoration contractor in the Atlanta suburb of Norcross, GA. They joined More Floods in late 2011 and between 2011 and 2014, Reliable secured more than $2 million in residential water damage work.

 In 2015, they decided to focus almost exclusively on growing their commercial business. “The biggest mistake of my professional life’”, according to Reliable’s co-owner at the time, Wes Thornton. By the end of 2015, the residential water damage work had dwindled to $200 thousand. Wes bought out his business partner in 2016, and immediately re-focused the company. He re-instituted More Floods’ systems and between 2017 and 2018, Reliable would bring in more than $2.1 million in residential water damage work.

Results & Metrics

Number of residential water damage jobs GREW by 650% from 2015 to 2018

Annual Residential Water Damage Revenue went from $200k to $1.3 million

from 2015 to 2018

Total Residential Water Damage Revenue since joining More Floods $4.8 million

About Reliable Restoration www.choosereliable.com

• Located in Norcross, GA

• Founded in 2008

• Offers residential and commercial water damage, reconstruction, contents and mold remediation services.

About More Floods, Inc. www.morefloods.com 1-866-667-3356

• Located in Lenexa, KS

• Founded in 2002

• Provides cost-effective marketing and operations systems to grow water damage work for contractors in their local market.


Case Study / More Floods™/Reliable Restoration

A Little Help From my Friends! “Over the last 8 years, I’ve had to navigate some very tough business issues. All along, More Floods was there for me when I needed them. Not only have I realized great financial gains from my membership in More Floods but have made many friends for life in the network.”. Wes Thornton, Owner, Reliable Restoration

Why It Worked Commitment “Wes has proven, on multiple, separate occasions, resiliency and commitment to his company. We’re humbled that he stuck to it with us through it all and that we could be there for him whenever he needed us. Wes and his team at Reliable are invaluable in the More Floods family”. Cliff Cole, Owner, More Floods, Inc.

Residential + Commercial + Systems = Restoration Success

Water damage emergencies strike homes and businesses alike. Despite the allure of ‘big ticket’ commercial losses, according to Wes Thornton, owner of Reliable, it is the daily residential work that keeps the production crews fresh, the equipment in the field, and the revenues flowing strong in between the less frequent commercial losses. In Reliable’s case, every time they’ve implemented More Floods’ water damage marketing and operations systems over the last 8 years, they’ve seen their residential work grow. As their business focus shifted back and forth between residential and commercial, each time they leveraged their membership in More Floods, it’s paid off huge.

What’s Next

Mr. Thornton and his COO, Bill Giannone, are projecting more than $1.5 million in residential water damage in 2019. They are adding additional More Floods’ systems in to the company to drive more work and focus on the bottom line. They are also engaging heavily in the networking aspects of More Floods, attending the Owners Roundtable, sending their marketing rep to train at More Floods and tapping in to the vast experience of the More Floods member network.

CONCLUSION – BE INDEPENDENT BUT NOT ALONE! –  Mr. Thornton and Mr. Giannone share some personal learnings for other owners looking to find the balance between residential and commercial:

– Residential work keeps cash flowing and crews busy.

– Have plenty of cash flow on hand to offset the extended AR often created by commercial work.

– Have systems in place across your company. It makes for happy employees and more dollars to the bottom line.

– As the owner, you can’t be the expert at everything in your business. Build your network and when those times come, humble yourself and ask for help. Your network = your net worth. 

Case Study-More Floods™-C&B Complete

More Floods Helps C&B Complete Grow by +300%

More Floods, Inc. helps independent restoration contractors implement proven water damage operational and marketing systems across North America. Located near Kansas City, Missouri, they specialize in assisting independent contractors with implementing their turnkey operational and marketing systems and tools to grow water damage market share.


C&B Complete Cleaning & Restoration is a full-service restoration company that services homes and businesses across most of Delaware. The company was founded by William Conover in 1986. Starting in 2016, his son Chris began managing the company. Chris knew that to grow the company the way he envisioned, he would need solid business systems and the right people to implement those systems.


Game Plan:

 To help accomplish the growth Chris wanted, he joined More Floods in November of 2016. Since then, C&B Complete has more than tripled their revenue and doubled their manpower. An All-American collegiate soccer athlete, Chris is a huge believer in the power of team. He brings that belief and attitude to C&B Complete forming a tight-knit, mission-focused company culture. His relentless commitment to ensuring every team member has the tools, training, and support they need to ‘compete’ at a high level has brought results that speak for themselves:

Results & Metrics: 

Revenue grew from $1.1m in 2016 to $3.9m in 2020

Staffing grew by more than 100% – (10 employees in 2016 to 22 employees in 2020)

Dominating With the Right Team:

Water damage restoration is not a seasonal industry as most residential water damage is caused by plumbing events, not weather. C&B Complete captures these ‘bread and butter’ residential water damage jobs by empowering their team members with More Floods’ systems. The result is massive and sustainable growth from referred leads. This gives Chris Conover the ability to continue to invest in his people and his business.

What’s Next:

Mr. Conover anticipates continued strong growth for the company and is expanding the physical space for the company. He is hiring additional staff and investing in the continued training and education of his team. He is doubling down on professional development, company culture, and expanding into renovations.

Conclusion:

C&B Complete has become one of the most dominant and respected brands in the Delaware restoration market. There’s no ‘magic bullet’ to their success.
It is a result of effective leadership, team-building culture, and a relentless commitment to following More Floods’ marketing and operational systems.


“Chris and C&B have exploded onto the More Floods network stage! I’ve always said that More Floods systems alone don’t equal success – it requires commitment and implementation by great people. When you do that, success is just about guaranteed. We are thrilled to see Chris and his team’s success and can’t wait to see what’s next!”. – Cliff Cole, Owner, More Floods, Inc.

Case Study-More Floods™-Camelot

More Floods Helps Camelot Emergency Water Removal Unlock Triple Digit Growth

More Floods, Inc. helps independent restoration contractors implement proven water damage operational and marketing systems across North America. Located near Kansas City, Missouri, they specialize in assisting independent contractors with implementing their turnkey operational and marketing systems and tools to grow water damage market share.

 

Camelot Emergency Water Removal is a water damage restoration company that services homes and businesses in multiple markets in Michigan, including Kalamazoo, Grand Rapids, and Lansing. After taking over the business from his father-in-law in 2014, Ben Vrobel has grown the company to more than 25 employees and expanded the company from its original single location near Kalamazoo, to three locations. Mr. Vrobel joined More Floods in 2019 with a goal to expand their emergency water damage services and scale down their cleaning services.

Game Plan:

 Mr. Vrobel determined his best opportunity for residential water damage growth was to build new business systems into Camelot from the ground up. With that in mind, he researched his options and eventually chose More Floods, joining in late 2019. Despite the pandemic, by following the More Floods systems and tapping into the wisdom of other company owners across the network, he has achieved remarkable success in a short amount of time:

Results & Metrics:

Grew water damage from $785k in 2020 to $1.2m+ in 2021

70%+ of revenue and profit comes from water damage

Residential water emergency service job averages went from $2,400 to $3,900

SW Michigan-based water damage restoration company almost doubles revenue within 18 months by adopting More Floods’ operational and marketing systems throughout the company.

Profits Rise as Water Damage Work Increases:

Water damage restoration is not a seasonal industry as most residential water damage is caused by plumbing events, not weather. Camelot captures these ‘bread and butter’ residential water damage jobs by following More Floods’ systems. The result is a constant flow of highly profitable jobs referred by sought after plumbers and insurance agents. This gives Ben Vrobel the ability to continue to expand his operations and attract high-quality talent in his market.

What’s Next:

Mr. Vrobel is focused on adding more high-quality people to the Camelot team. By continuing to focus on operational excellence, he is seeing the Camelot brand rise in popularity with customers and with potential hires.

Conclusion: 

When Ben Vrobel decided in 2019 that he was going to take Camelot in a new direction by shedding less profitable service lines in favor of more residential water damage work, he knew his work was cut out for him. Today, he credits More Floods for helping him bring this vision to life. He is reaping the rewards of a high-profit company, sought after by customers, business partners, and employees alike.

 

“Ben is a committed company owner who sees the big picture and knows how to implement his vision to achieve it. He has played a huge role in the success of other More Floods members too as he participates regularly in the network. We can’t wait to see what he does next and appreciate his willingness to be a part of his successful journey!”. – Cliff Cole, Owner, More Floods, Inc.

We Provide You the Formula for Success

More Floods provides non-franchised restoration companies unique business systems and exclusive training and education that unlock high growth.

We are a member-based network of independent restoration companies.  Our members are the envy of their local competitors because they have exclusive rights to use our proven formula – unique operational and marketing systems, experienced guidance, education and training not available anywhere else in the industry. 

We have a 20+ year track record of proof – in any and every market and situation.

“When I fully implemented the More Floods operational systems, our business took off. Never could have done this without committing to getting it done the More Floods way!”.
Adam Webster
Owner, Rocky Mountain Restoration