5 Ways to Build Your Online Credibility
The water damage restoration industry is a referral based business. More often than not, a flood victim learns about your company because they were sent your way by their home insurance provider or another contractor. Although it might seem like a referral would be enough to secure that business, that actually hasn’t been our experience. […]
Referral Marketing for Water Damage Leads is a 27-Touch Branding Process
In our restoration company, Power Dry, we’ve been marketing for residential water damage work since 1988. In 2005, when we launched More Floods off the success of scaling Power Dry into a multi-million-dollar market leader in the Kansas City area, it included our firm belief in the mantra ‘marketing is a process, not an event’. […]
Summary of 5 Common Restoration Business Challenges
Wrapping up our 5-part series on common restoration business challenges, we’ve shared some actionable tips on how they can be addressed. An overarching summary of these include: Challenge 1: Finding and Retaining Top Talent for Your Restoration Business Your people are vital to the success of your business. Yet finding and retaining talented, hard-working employees […]
Lead Generation for Your Restoration Company
In the 2nd installment of our 5-part series on common business challenges in the restoration industry, we focus on lead generation for restoration companies. If you missed our first installment (hiring), check it out here. There’s More To Lead Generation for Your Restoration Company Than Meets the Eye! Even in the best of times, running […]
How to Recession-Proof Your Restoration Company
Even though many industries have been affected by the economic impacts of COVID-19, there are opportunities for business growth if you are proactive in staying ahead of customer demand. If you own a restoration business, it’s a great time to reassess your systems and find ways to build in stronger organizational resilience for future growth. […]
Rating Lead Sources for Restoration Contractors
As a restoration contractor, your skillset is focused on the services that homeowners need: cleaning up a disaster and returning the property to its original condition. While it would be great to spend all your time on the job site, you need to manage other realities of owning a business. Lead generation is a big […]
Top 7 Lead Sources for Restoration Contractors
What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run. You can optimize […]
A Smart Approach to Third Party Administrators
In the Water Damage Restoration industry, there is a fair amount of debate about the usefulness of third party administrators. Some love the convenience of the referrals these organizations send their way while others get frustrated by the quality of the jobs they secure through TPAs. A third party administrator works in partnership with insurance […]
Building a Referral Relationship with Insurance Agents
Last week, we established the importance of referrals for growing and scaling a water damage restoration company. We looked at how specialists could build strong relationships with plumbing contractors, which are one of the most steady sources of business for restoration businesses. Today, we want to shift gears. We want to take a quick look […]
Creating Mutually Beneficial Relationships with Plumbers
More leads is the key to securing work in the water damage restoration industry. It’s the reason entire companies exist to generate connections between loss victims and restoration experts. Lead generation websites are certainly attractive, as is the idea of having warm leads delivered to your email inbox each day. Unfortunately, these services aren’t always […]
Here’s Why Your Advertising Dollars Are Wasted if Your Branding is Weak
Everyday, our customers are exposed to countless brands. Brands are everywhere — in their homes, on their commute, in their workplace, and on their smartphone. This is the nature of the world we live in. We’re always connected, giving brands near constant access to our ears and eyes. This is a truth that means a […]
How Much Time Should Small Business Owners Spend with Customers?
According to the Harvard Business Review, most business owners are only spending a small portion of their time with their customers — as little as 3% of their working hours. This means that there are many weeks when business owners are only spending around two hours with the people who are arguably the most important […]