When you own or manage a water damage restoration business, marketing the services you provide is a huge part of your job. Even when you offer high quality water damage repair services, you still need to find ways to generate more leads and bring more business to your front door.
Marketing within our industry is unique, set apart from the marketing strategies of many similar industries for one specific reason. In the water damage restoration business, you will experience the most success generating leads when you focus your marketing efforts on insurance agents, plumbers and other contractors, instead of on the homeowners you hope to work for, here’s why:
The Frequency of Water Damage
Typically, the average home won’t flood more often than every 50 years or more. The infrequency of water damage makes it very difficult to establish a relationship with homeowners, as very few are making note of businesses who provide services they hope they will never need. Additionally, when you focus your time and money on marketing to homeowners, you never know if that will pay off because you can never be sure when water damage will occur or if water damage will ever occur for that homeowner.
The Water Damage Lead Generation Pipeline
Another important factor that should affect how you market your water damage business is how most lead generation takes place within the industry. Since most homeowners are never expecting to experience water damage in their home, they rarely make note of advertisements being made by water damage restoration specialists. Instead, when the need arises, their insurance agent or a local plumber or contractor is typically their first call.
Because of this, building awareness with insurance agents and local contractors in related industries is often one of the best strategies for generating more jobs. These individuals are working with homeowners who need your services on a regular basis, and a relationship with them could be the marketing effort that produces the most income for your business.
Relationships Have the Highest Value in Water Damage Restoration
Because of the unique aspects of marketing a water damage restoration business, we find that building strong relationships has the highest value in our industry. When you focus your efforts on connecting with insurance companies and local plumbers and contractors (we’ve identified more than a dozen different types of potential referring parties), you can create a reciprocal relationship that allows you them to know you, like you and trust you – after all, people buy from people they like, right?
Target these individuals through online marketing, events, brochures, and social media and you will find you quickly become their first thought when speaking with a homeowner during a water damage crisis.
Developing brand awareness is crucial to succeeding in the water damage restoration industry, but it is even more important that you develop awareness using the right methods and targeted at the right market. At More Floods, we help you implement proven marketing and operational strategies as a way to generate more water damage business for your company. To learn more about becoming a member of the More Floods community, click here or call 1-866-667-3356.