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Assessing Your Company’s Culture

In part two of our series on company culture, we address how to assess your current company’s culture.  If you missed Part One of our series, click here.

Not every business has had the foresight to completely figure out their long-term plan for growth. In reality, very few businesses do this, because it demands a high level of confidence in your company’s survival – something that can be hard to come by for a whole host of reasons.  But, if you’ve been spending a lot of time recently on growth-strategy and bringing in new staff, it might be time to hit the pause button and evaluate our emerging culture.

While there are plenty of consultants out there that would be happy to charge you lots of money for a  “company culture audit,” the far easier – and as Jim did himself (see Part One of our series on Company Culture for more info) – method is to simply take a look around.

How do your employees act when they’re at work? Are there common behaviors (either good or bad)? What does having this job mean to your employees, and would they go somewhere else if afforded the opportunity?

These things are not your company’s culture – but they’re symptoms of the health of your culture. Recall in part what we heard from Jim (part one of our series) – Spartan’s culture was already being shaped before the real hiring began.  Knowing how your employees are reacting to what you’re building is tremendously important if you want your company to thrive.

Planning for the Future

If you’ve done a thorough job of assessing your company’s culture, then you’ll be able to see patterns emerging – and probably areas where your employees seem regularly dissatisfied.  Spartan’s COO, Brittney Bolin, did a fantastic job of sharing with our group how she’s able to keep a constant pulse of the company’s culture and reinforce it on both an individual and enterprise-wide level.

The good news is, you don’t need to start fro scratch.  Focus on just a few key areas to see what kind of environment your workplace has developed. Here are a few of them that I took away from Spartan:

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