What Restorers Should Know About Marketing to Their Target Audience
For small businesses, including water damage restoration specialists, the world of online marketing and social media provides so many benefits. One benefit is the ability to target a specific audience easily and effectively at little cost. When you market offline, through print advertising, billboards, or television ads, you have very little control over who will […]
5 SEO Success Metrics Every Restorer Should Measure
As the owner or manager of a water damage restoration business, a full understanding of Search Engine Optimization, or SEO, is crucial to successfully marketing your business online. How do you measure your SEO success? How do you know if it’s working? When most people think about SEO, they assume that the only thing to […]
What Should I Pay for a Water Damage Lead?
When a homeowner or business in your area experiences water damage, a plumber or an insurance agent will likely be the very first call they make. While a plumber can often remedy the source of the water damage and an insurance agent can help secure financing for the repair, neither can actually do the work […]
What is the Definition of a Good Water Damage Restoration Lead?
As an experienced water damage restoration specialist, you know just how important it is to develop an organized process for managing jobs from the first phone call to final payment. Given that a single lead can cost you hundreds of dollars, it isn’t enough to be good at just cleaning up after water damage. In […]
Integrating Online and Offline Marketing for Water Damage
As an owner or manager of an independent water damage restoration company, the weight of marketing your company both online and offline rests primarily on your shoulders. By now, we are sure you have realized that the list of places and mediums where you can spend your precious marketing dollars seems endless. There is search […]
Water Damage Lead Generation: Friend Or Foe?
How to set leads for water damage work There are a number of ways to get water damage leads. Two of the main avenues are Internet leads and referral based marketing. This article will detail some pros and cons to both. Some advice on marketing for your business is to not count on one source. […]
Why Blogging is Important for Your Water Restoration Business
Owning and managing of a water restoration business can be a bit overwhelming at times, but can be rewarding and well worth the effort. The main objective for most business owners is to get noticed, generate new leads and ultimately get new customers – and lots of them! In the modern age of the Internet, […]