More Floods

866.667.3356

As an experienced water damage restoration specialist, you know just how important it is to develop an organized process for managing jobs from the first phone call to final payment. Given that a single lead can cost you hundreds of dollars, it isn’t enough to be good at just cleaning up after water damage. In order to be truly successful in this industry, you have to be good at the behind the scenes work of marketing your business, securing leads, and practicing excellent customer service.

When it comes to securing leads, not all methods are equally effective. Without an established and consistent routine that prioritizes communication, organization, and some hard and fast company policies, it is nearly impossible to properly manage business leads on a regular basis. So, what exactly defines a good water damage restoration lead? Continue reading to learn exactly what you need to know to start streamlining this process for your business.

Every Lead Must Be Properly Authorized

First and foremost, we cannot stress enough how important it is to make sure every lead is properly authorized by someone with authority to do so. In most cases, this means someone must obtain a signature from the property owner or an individual who has been given authority to sign off on the work and payment agreements.

Confirm Your Services Are Needed

This may seem like a no brainer, but you would be surprised to learn just how often restoration specialist appear on the job only to realize the services they offer are not needed to repair the damage. This typically occurs because the initial contact forgot to ask when the damage occurred for the very first time. Upon arrival the team discovers it has been three weeks since the initial water damage and this is a mold removal job not a water damage restoration job.

While some restoration specialists have the training for mold removal, many do not. Because of this, we suggest all water damage repair companies closely align themselves with a contractor who specializes in mold removal. That way, when discover this is a mold job, not a restoration job, you can recommend a trusted provider to the homeowner.

Create Tools That Aid in Effective Communication

Without practicing clear and open communication with potential leads, details can be missed and important elements of the lead can fall through the cracks. No one wants to show up with three trucks and a huge crew, only to realize the effective area is only three by five feet.

In order to ensure proper communication every single time, we advise all More Floods members to make use of the loss form we have created. This form covers the most prudent questions that should be asked of every lead. Questions include the date the damage occurred, what caused the damage, the size of the space effected, and more. Every water damage restoration business must have a loss form and must require it be used for every single lead—whether you create your own or use the one provided to our members.

When it comes down to it, a really great water damage restoration lead doesn’t have to be complicated. It is as simple as using a robust loss form and teaching good communication to your employees. Interested in learning more about the operation systems successful water damage restoration companies use? Click here or call 1-866-667-3356 to learn more about the resources provided the every More Floods member.

Leave a Reply