What NOT To Do On Your Company’s Social Media Accounts
We live in a world that is driven by social media. In 2017, a case study by Global Web Index revealed the the average American was spending more than two hours each day using social media. As a business owner in the water damage restoration industry, you probably already know that, because of heavy social […]
5 New Things to Try in Your 2018 Marketing Plan
You’ve written your business plan. You’ve created and implemented your marketing plan for 2018. It’s easy to feel like you’ve done the hard work, that now is the time to settle into business as usual. You couldn’t be more wrong. The important thing to know about marketing in the digital age is that it is […]
Referrals: The Secret to Your Successful Business
In a way, building a profitable business is simple. Building a profitable business, a business the experiences record breaking income each and every year, is all about one, singular idea: booking more business. In our case, building a profitable business is all about booking more floods. Of course, we all know it only seems simple […]
Sales Skills Don’t Come Naturally. Here’s How to Nurture Them.
It’s a commonly held misbelief that some people are just naturally good at sales. This is often used as an excuse, as a reason why someone isn’t willing to take a job or step into a role that involves selling a good or service. Of course, if you have ever worked in sales, you knew […]
5 Essential Steps of Social Media Marketing for Water Damage Restoration Specialists
Using social media to market your water damage restoration business online is no longer optional. In order to remain relevant in the industry, in order to rise above the competition in your region, your company must learn to use the marketing tools available on major social media platforms. Dipping your toes into the water of […]
The Real Reason Water Damage Restoration is Such a Challenging Industry
It doesn’t take long working in the water damage restoration industry before you realize the work we do is unique and it is full of challenges. From the start, there are emergency calls on the weekends, long hours spent doing the physically taxing work of sifting through sewage and tearing out damaged materials. Of all […]
Best Practices for Negotiation with Claims Adjusters
Let’s be honest, negotiations with insurance claims adjusters can often be frustrating and disappointing. Nailing down the right price for a water damage restoration job shouldn’t be a competition but so often adjusters and contractors feel at odds with each other. When it comes to negotiations, we see the same problems arise again and again. […]
A Beginner’s Guide to Establishing Your Presence Online
When it comes to marketing your water damage restoration business, everything has changed since the internet became a mainstream service in the 1990s. In 1993, the first online advertising was sold, marking the beginning of a brand new era of marketing all over the world. Since then, we’ve seen the introduction of Google AdWords, the […]
Building a Strong Relationship with Claims Adjusters
In the water damage industry, you rarely work alone. When a homeowner or business experiences emergency water damage, chances are they’ll call a plumber and their insurance company right away. Because of this, you can expect a lot of your work to come from insurance or plumber referrals and you can certainly expect to work […]
The Unique Aspects of Marketing a Water Damage Restoration Business
When you own or manage a water damage restoration business, marketing the services you provide is a huge part of your job. Even when you offer high quality water damage repair services, you still need to find ways to generate more leads and bring more business to your front door. Marketing within our industry is […]
What Restorers Should Know About Marketing to Their Target Audience
For small businesses, including water damage restoration specialists, the world of online marketing and social media provides so many benefits. One benefit is the ability to target a specific audience easily and effectively at little cost. When you market offline, through print advertising, billboards, or television ads, you have very little control over who will […]
What is the Definition of a Good Water Damage Restoration Lead?
As an experienced water damage restoration specialist, you know just how important it is to develop an organized process for managing jobs from the first phone call to final payment. Given that a single lead can cost you hundreds of dollars, it isn’t enough to be good at just cleaning up after water damage. In […]