The Difference Between Sales and Marketing and Why it Matters
Do you understand the difference between sales and marketing in the water damage restoration industry? Differentiating between the two may feel like nothing more than splitting hairs, but that couldn’t be farther from the truth. While it may be true that both sales and marketing aim to achieve the same goal — bringing in more […]
Creating a Professional Image for your Water Damage Restoration Company
How do you think your company is perceived by outsiders? For most business owners, our hope is that we will be seen as professionals. We want potential customers to know we are professionals and that our company is guided by integrity and a passion for hard work. Unfortunately, we’re not always self-aware enough to see […]
Hiring the Next Employees for Your Growing Sales Team
It’s time to build your sales team. You’re ready to hire the employees who will help you grow your business. Finding the right employees for your sales team starts with knowing what your business needs. At Power Dry, the water restoration business we have run since 1988, we evaluate potential sales employees based on a […]
Are You Setting Your Sales Team Up for Success?
When you get to a point in your water damage restoration company where you are ready to scale, where do you turn? Most smart business owners will begin to build a team of employees focused solely on sales and generating more income through marketing. Once you’ve made the investment in sales employees, you expect results, […]
Marketing On A Shoestring Budget
Marketing on a shoestring budget Marketing On A Shoestring Budget Marketing is expensive, right? It certainly can be but it doesn’t have to be that way. We often hear of small businesses who are frustrated— they feel their success limited by their small budget. What we’re always surprised to learn is […]
What NOT To Do On Your Company’s Social Media Accounts
We live in a world that is driven by social media. In 2017, a case study by Global Web Index revealed the the average American was spending more than two hours each day using social media. As a business owner in the water damage restoration industry, you probably already know that, because of heavy social […]
5 New Things to Try in Your 2018 Marketing Plan
You’ve written your business plan. You’ve created and implemented your marketing plan for 2018. It’s easy to feel like you’ve done the hard work, that now is the time to settle into business as usual. You couldn’t be more wrong. The important thing to know about marketing in the digital age is that it is […]
Here’s What You Need to Know About Digital Marketing in 2018
Digital marketing is always changing. And, there’s no doubt that changing technology is transforming how businesses of all sizes in the water damage restoration industry market their services online. For years now, people have been turning to the internet for information. Now, they are spending more time online, spending more time connecting with others online, […]
It’s Not Too Late: Getting Your 2018 Business Plan in Order
You cannot succeed at what you do not plan. You have goals for your water damage restoration business in 2018. How will you reach those goals without a strong business plan for the year? The answer is pretty simple — you won’t. A business plan is the guiding framework for the day-to-day steps you will […]
Referrals: The Secret to Your Successful Business
In a way, building a profitable business is simple. Building a profitable business, a business the experiences record breaking income each and every year, is all about one, singular idea: booking more business. In our case, building a profitable business is all about booking more floods. Of course, we all know it only seems simple […]
Here’s Exactly What You Should Do if Someone Leaves a Bad Review About Your Business
In the past, we’ve talked about just how important Google reviews are if you want to create a solid reputation for your business. We know that the vast majority of people searching for specific services in their area believe that online reviews are worth consideration. For this reason, good reviews from past customers are a […]
You Can’t Build Your Business Without Building Relationships
At More Floods, we spend a lot of time talking about the systems small businesses can employ to help their business run smoothly. We talk about how check off lists can help you keep your equipment in running order and make invoicing simple. These things are all important, but they should never get in the […]