5 Reasons Your Water Damage Company Shouldn’t Neglect Content Marketing
In the world of marketing, content marketing is a hot topic. Whether you’re a small business just getting started or a multi-location company scaling to unexpected levels, you’ve probably heard about the value of using content to get the word out about your business. Unfortunately, many small businesses in water damage restoration have a kind […]
Branding: The Most Important Part of Your Lead Generation Strategy
Building a brand is about so much more than throwing up a website or logging into social media once a day. Brand identity is more complex — it’s about the cohesiveness of your brand across all platforms and establishing your company as an authority in the industry. This applies to the way you write online, […]
Here’s What You Need to Know About Digital Marketing in 2018
Digital marketing is always changing. And, there’s no doubt that changing technology is transforming how businesses of all sizes in the water damage restoration industry market their services online. For years now, people have been turning to the internet for information. Now, they are spending more time online, spending more time connecting with others online, […]
There’s No Quick Fix to Creating More Leads
When it comes to marketing a water damage restoration business, it’s easy to assume there is one answer or one quick fix that will create more leads. Of course, there are proven methods. There are marketing strategies that work well in our industry. However, it’s a mistake to become so razor focused on those strategies […]
Optimize Your Water Damage Restoration Company’s Google My Business Page
Optimize Your Water Damage Restoration Company’s Google My Business Page In order to remain competitive in your area as a water damage restoration company, you need to have an updated Google business page. When someone near you performs a simple search for water damage repair in their city, you want them to have accurate information […]
SEO vs SEM: Online Lead Generation for Restoration Contractors
The SEO vs SEM debate comes down to which search marketing strategy works best to help you get leads for your restoration contracting business. Can you generate enough leads organically solely via search engine optimization? Or do you need paid search engine marketing? Let’s define some terms. SEO is Search Engine Optimization, and refers to […]
Local SEO and Your Restoration Company
All local businesses, especially restoration and cleaning contractors, can improve their business and make more money through local SEO (search engine optimization). Local SEO is a highly effective form of local online marketing. It allows you to promote your services to local customers at exactly the time they’re looking for your type of business (like […]
Answer the Phone!
For some water damage restoration companies, answering the phone may seem common sense. The truth is, we work in a busy industry and even the most efficient industry experts can let this responsibility slip when they become too focused on the other aspects of day to day operations. When it comes to marketing your company, […]
The Unique Aspects of Marketing a Water Damage Restoration Business
When you own or manage a water damage restoration business, marketing the services you provide is a huge part of your job. Even when you offer high quality water damage repair services, you still need to find ways to generate more leads and bring more business to your front door. Marketing within our industry is […]
Do You Know Your Numbers?
At More Floods, we work to equip the water damage restoration businesses we partner with to effectively market their business, generating more leads and more income from their marketing efforts. While it is incredibly important to work hard to market your business, it is equally important to keep track of the results of your efforts. […]
What Restorers Should Know About Marketing to Their Target Audience
For small businesses, including water damage restoration specialists, the world of online marketing and social media provides so many benefits. One benefit is the ability to target a specific audience easily and effectively at little cost. When you market offline, through print advertising, billboards, or television ads, you have very little control over who will […]
5 SEO Success Metrics Every Restorer Should Measure
As the owner or manager of a water damage restoration business, a full understanding of Search Engine Optimization, or SEO, is crucial to successfully marketing your business online. How do you measure your SEO success? How do you know if it’s working? When most people think about SEO, they assume that the only thing to […]