Branding: The Most Important Part of Your Lead Generation Strategy
Building a brand is about so much more than throwing up a website or logging into social media once a day. Brand identity is more complex — it’s about the cohesiveness of your brand across all platforms and establishing your company as an authority in the industry. This applies to the way you write online, […]
7 Habits That Will Keep Your Cash Flow Healthy
You need to spend money to make money. We’ve all heard it said and it’s easy to brush it off. There’s a reason we hear it so much, however, it’s because it’s true. If you’re working in the water damage restoration industry and you don’t have a health cash flow, your business simply can’t survive […]
5 Human Resources Mistakes to Avoid in Water Damage Restoration
It doesn’t matter the size of your business, or how new you are to business ownership, the team you build will determine your success. The people we hire matter. How we train our crew, and whether or not we manage them well, will ultimately play a role in our ability to grow our business. Unfortunately, […]
Goals Won’t Get You Anywhere – Unless You’re Doing This, Too!
What if we told you that your goals are useless? What if we told you that all of your research and projections won’t get you anywhere in 2018? The truth about goals is that they’re just promises, and promises are easily broken. Without a step-by-step plan, your goals won’t get you anywhere. Here’s the secret […]
5 New Things to Try in Your 2018 Marketing Plan
You’ve written your business plan. You’ve created and implemented your marketing plan for 2018. It’s easy to feel like you’ve done the hard work, that now is the time to settle into business as usual. You couldn’t be more wrong. The important thing to know about marketing in the digital age is that it is […]
Becoming a Great Leader: Leaving Your Comfort Zone Behind
What makes a great leader? There are many answers to this question. Some might say a leader needs passion or a strong vision for their team. Others might say they need to be outgoing, confident, or decisive. While all of these things are certainly true, we can’t miss an essential trait of great leaders that […]
Here’s What You Need to Know About Digital Marketing in 2018
Digital marketing is always changing. And, there’s no doubt that changing technology is transforming how businesses of all sizes in the water damage restoration industry market their services online. For years now, people have been turning to the internet for information. Now, they are spending more time online, spending more time connecting with others online, […]
It’s Not Too Late: Getting Your 2018 Business Plan in Order
You cannot succeed at what you do not plan. You have goals for your water damage restoration business in 2018. How will you reach those goals without a strong business plan for the year? The answer is pretty simple — you won’t. A business plan is the guiding framework for the day-to-day steps you will […]
There’s No Quick Fix to Creating More Leads
When it comes to marketing a water damage restoration business, it’s easy to assume there is one answer or one quick fix that will create more leads. Of course, there are proven methods. There are marketing strategies that work well in our industry. However, it’s a mistake to become so razor focused on those strategies […]
New Year, New Vision: How to Grow your Business in 2018
There is nothing magic about the New Year. Turning the page on your calendar doesn’t promise success for your water damage restoration business. What the New Year does provide, however, is a chance. A chance to reevaluate your goals. A chance to take action. A chance be honest with yourself about what you want in […]
Referrals: The Secret to Your Successful Business
In a way, building a profitable business is simple. Building a profitable business, a business the experiences record breaking income each and every year, is all about one, singular idea: booking more business. In our case, building a profitable business is all about booking more floods. Of course, we all know it only seems simple […]
Here’s Exactly What You Should Do if Someone Leaves a Bad Review About Your Business
In the past, we’ve talked about just how important Google reviews are if you want to create a solid reputation for your business. We know that the vast majority of people searching for specific services in their area believe that online reviews are worth consideration. For this reason, good reviews from past customers are a […]