1. People buy from people they like.
This goes without saying, but with everything you do, this needs to be implemented!
2. It’s all about what’s in it for them.
They don’t care about your equipment or story, what’s in it for me, me, me, me?
3. Be consistent.
This business is very cyclical, staying consistent with marketing is key.
4. Make your business operationally sound.
Getting someone to send you a job is easy, its the20th job that’s hard!
5. Do your homework.
Know what is going on with the competition in your market.
6. Direct contact is essential.
Without personal relationships, you have no chance.
7. Never stop.
Marketing is not an event, it is process.