If you’re a business owner, you have competition. And, as the owner of a water damage restoration company, it’s healthy to take a look at your competition from time to time.
What isn’t healthy, is spending your valuable time obsessing over what your competition is doing or how they are performing compared to your team. For the most part, it’s better to just ignore what everyone else is doing.
Why? Because every market is large enough for many companies to succeed. We should know, Power Dry has been a part of the market here in Kansas City for many years. We’ve seen companies come and go. We’ve seen successes and failures that are completely independent of what is going on with their competition.
Since your obsession with your competitors won’t change how they performs, it’s better to simply mind your business. Here’s what you need to know about rethinking your competition.
Comparing Yourself is Like Comparing Apples to Oranges
Obviously, your competition matters. No matter the size of the market you’re serving, you know that standing out above the rest will help your succeed. However, when it comes down to it, comparing yourself to another water damage restoration can be like comparing apples to oranges.
That’s because your customers don’t actually care about your competition. Like many industries, once a home or business owner has chosen a water damage restoration company to repair the damage in their home, they stop caring about how other companies perform.
Instead, these customers have trusted you to help them get back to normal life after what can be an incredibly stressful event. All they care about at this point is the quality of the work your team performs and how they’re treated during the process. In fact, unless you give your customers a reason to look elsewhere, they’re unlikely to think twice about your competition.
Refocusing Energy Spent Watching Competition
Here’s is what we suggest you do with all of that energy spent watching and thinking about your competition — turn it inwards. The resources you have as a company are limited, we don’t have to convince you that’s true. There are limited hours in the day and dollars in the budget, why spend those resources on your competition when you can spend them on your business?
By spending less time thinking about your competition and more time brainstorming how to provide excellent customer service, you have a real opportunity to compete in your market. Not because you’re trying to match up with your competition, but because you’re focused on building a strong team that serves your customers well.
Refocusing Your Attention on Your Customer
Now that you’re minding your own business, spend more time thinking about what could change the way your customer experiences a water damage event. How can you make this stressful time in their life a little less stressful? What can you weave into the process of restoring their home that will make sure they feel well cared for?
This is a chance to fine tune those customer service skills. It’s an opportunity to make sure that everyone on your team is on board with building your reputation as someone who cares more about how they serve your customers than what your competition is doing.
At More Floods, we help the members implement training in customer servicing for their teams so they can improve the customer experience. To learn more about joining our network, click here or call 1-866-667-3356.