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Referral Marketing for Water Damage Leads is a 27-Touch Branding Process

Referral Marketing Lead Generation

In our restoration company, Power Dry, we’ve been marketing for residential water damage work since 1988. In 2005, when we launched More Floods off the success of scaling Power Dry into a multi-million-dollar market leader in the Kansas City area, it included our firm belief in the mantra ‘marketing is a process, not an event’. […]

Running a Business in the Maturity Stage

For a water damage restoration company that has reached the maturity phase, the work is far from over. The daily operation may look very different than it did way back in the existence phase, but the business owners aren’t coasting or working any less. Instead, this is a phase with a new focus. The goal […]

Creating Mutually Beneficial Relationships with Plumbers

More leads is the key to securing work in the water damage restoration industry. It’s the reason entire companies exist to generate connections between loss victims and restoration experts. Lead generation websites are certainly attractive, as is the idea of having warm leads delivered to your email inbox each day. Unfortunately, these services aren’t always […]

Here’s How to Organize Your Warehouse for Maximum Storage

Your water damage restoration company is growing. Congratulations! You’re securing more work, bringing on more employees, and purchasing more tools and equipment to keep up with the demand. Of course, we’d never say this kind of success is problem. However, it can shine a light on poor operational practices and create unexpected challenges. One challenge […]

Google Reviews are Important. Here’s How to Get More of Them.

Maintaining a positive reputation online is an essential aspect of marketing your water damage restoration business. Your social media presence, content on your blog, and optimizing your website for search engines all work together to create more leads for your company. One aspect of online marketing is increasing the reviews on your Google My Business […]

How More Floods Can Help You Dominate Your Territory

In the water damage restoration industry, business owners can’t control when or where water damage happens. The average water damage event happens every 50 years and is as unpredictable as any other disaster. You know better than anyone that the real key to a successful restoration business is learning to capture those floods when they […]

The Secret to Scaling Your Water Damage Restoration Business

Operational systems are the secret tool every water damage restoration business needs for success because they eliminate inefficient practices from your day-to-day operations. If details are falling through the cracks, if you are regularly experiencing miscommunication between clients, staff and management or if you’re simply not seeing a return on the amount of hard work […]

Restoring Success: Millennials in the Water Damage Repair Workplace

It’s no secret that the Baby Boomers and Gen Xers in the restoration industry have a lot to say about Millennials in the workforce. Some might even say that a generation war exists between Millennials and previous generations. We’ve called the younger generation everything from lazy and self-focused, while they have been said to believe […]