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5 Ways to Build Your Online Credibility

The water damage restoration industry is a referral based business. More often than not, a flood victim learns about your company because they were sent your way by their home insurance provider or another contractor. Although it might seem like a referral would be enough to secure that business, that actually hasn’t been our experience. […]

Summary of 5 Common Restoration Business Challenges

Wrapping up our 5-part series on common restoration business challenges, we’ve shared some actionable tips on how they can be addressed. An overarching summary of these include: Challenge 1: Finding and Retaining Top Talent for Your Restoration Business Your people are vital to the success of your business. Yet finding and retaining talented, hard-working employees […]

Lead Generation for Your Restoration Company

Restoration business lead generation

In the 2nd installment of our 5-part series on common business challenges in the restoration industry, we focus on lead generation for restoration companies.  If you missed our first installment (hiring), check it out here. There’s More To Lead Generation for Your Restoration Company Than Meets the Eye! Even in the best of times, running […]

Top 7 Lead Sources for Restoration Contractors

What is the most effective strategy for bringing in more leads to your restoration company? The majority of your marketing budget should be focused on lead generation – but you need to be sure that you are investing your time and money into sources that will pay off in the long run. You can optimize […]

Where will your next residential water damage restoration lead come from?

There are a wide variety of sources for residential water damage jobs, from customer referrals to partnerships with insurance companies and online marketing. If you don’t know how work is finding its way to your company, you’re not equipped to grow or scale your business. If you don’t understand what your strongest source of water […]

Here’s Why Your Advertising Dollars Are Wasted if Your Branding is Weak

Everyday, our customers are exposed to countless brands. Brands are everywhere — in their homes, on their commute, in their workplace, and on their smartphone. This is the nature of the world we live in. We’re always connected, giving brands near constant access to our ears and eyes. This is a truth that means a […]

5 Reasons Your Water Damage Company Shouldn’t Neglect Content Marketing

In the world of marketing, content marketing is a hot topic. Whether you’re a small business just getting started or a multi-location company scaling to unexpected levels, you’ve probably heard about the value of using content to get the word out about your business. Unfortunately, many small businesses in water damage restoration have a kind […]

The Difference Between Sales and Marketing and Why it Matters

Do you understand the difference between sales and marketing in the water damage restoration industry? Differentiating between the two may feel like nothing more than splitting hairs, but that couldn’t be farther from the truth. While it may be true that both sales and marketing aim to achieve the same goal — bringing in more […]

Marketing On A Shoestring Budget

Marketing on a shoestring budget Marketing On A Shoestring Budget         Marketing is expensive, right? It certainly can be but it doesn’t have to be that way. We often hear of small businesses who are frustrated— they feel their success limited by their small budget. What we’re always surprised to learn is […]

What NOT To Do On Your Company’s Social Media Accounts

We live in a world that is driven by social media. In 2017, a case study by Global Web Index revealed the the average American was spending more than two hours each day using social media. As a business owner in the water damage restoration industry, you probably already know that, because of heavy social […]

5 New Things to Try in Your 2018 Marketing Plan

You’ve written your business plan. You’ve created and implemented your marketing plan for 2018. It’s easy to feel like you’ve done the hard work, that now is the time to settle into business as usual. You couldn’t be more wrong. The important thing to know about marketing in the digital age is that it is […]

Here’s What You Need to Know About Digital Marketing in 2018

Digital marketing is always changing. And, there’s no doubt that changing technology is transforming how businesses of all sizes in the water damage restoration industry market their services online. For years now, people have been turning to the internet for information. Now, they are spending more time online, spending more time connecting with others online, […]