5 Ways to Build Your Online Credibility
The water damage restoration industry is a referral based business. More often than not, a flood victim learns about your company because they were sent your way by their home insurance provider or another contractor. Although it might seem like a referral would be enough to secure that business, that actually hasn’t been our experience. […]
Marketing On A Shoestring Budget
Marketing on a shoestring budget Marketing On A Shoestring Budget Marketing is expensive, right? It certainly can be but it doesn’t have to be that way. We often hear of small businesses who are frustrated— they feel their success limited by their small budget. What we’re always surprised to learn is […]
What NOT To Do On Your Company’s Social Media Accounts
We live in a world that is driven by social media. In 2017, a case study by Global Web Index revealed the the average American was spending more than two hours each day using social media. As a business owner in the water damage restoration industry, you probably already know that, because of heavy social […]
Branding: The Most Important Part of Your Lead Generation Strategy
Building a brand is about so much more than throwing up a website or logging into social media once a day. Brand identity is more complex — it’s about the cohesiveness of your brand across all platforms and establishing your company as an authority in the industry. This applies to the way you write online, […]
5 New Things to Try in Your 2018 Marketing Plan
You’ve written your business plan. You’ve created and implemented your marketing plan for 2018. It’s easy to feel like you’ve done the hard work, that now is the time to settle into business as usual. You couldn’t be more wrong. The important thing to know about marketing in the digital age is that it is […]
Sales Skills Don’t Come Naturally. Here’s How to Nurture Them.
It’s a commonly held misbelief that some people are just naturally good at sales. This is often used as an excuse, as a reason why someone isn’t willing to take a job or step into a role that involves selling a good or service. Of course, if you have ever worked in sales, you knew […]
The Real Reason Water Damage Restoration is Such a Challenging Industry
It doesn’t take long working in the water damage restoration industry before you realize the work we do is unique and it is full of challenges. From the start, there are emergency calls on the weekends, long hours spent doing the physically taxing work of sifting through sewage and tearing out damaged materials. Of all […]
There is Only One Thing You Need to Conquer SEO
Using search engine optimization to get your business noticed isn’t an optional task for your water damage restoration company, but that doesn’t mean you have to take on this task yourself. In a world where you can find a tutorial or e-book teach you anything you want to learn, including SEO, it is so tempting […]
The Unique Aspects of Marketing a Water Damage Restoration Business
When you own or manage a water damage restoration business, marketing the services you provide is a huge part of your job. Even when you offer high quality water damage repair services, you still need to find ways to generate more leads and bring more business to your front door. Marketing within our industry is […]
What Restorers Should Know About Marketing to Their Target Audience
For small businesses, including water damage restoration specialists, the world of online marketing and social media provides so many benefits. One benefit is the ability to target a specific audience easily and effectively at little cost. When you market offline, through print advertising, billboards, or television ads, you have very little control over who will […]
Top 10 CRM Systems for Small Water Damage Restoration Companies
Looking for a better way to manage and grow your small to mid-sized restoration marketing and sales? Customer relationship management (CRM) software can make a huge difference. There is no doubt that for customer-facing businesses, having CRM software is a must. Unfortunately, it’s easy to succumb to ‘paralysis by analysis when faced with so many […]
Integrating Online and Offline Marketing for Water Damage
As an owner or manager of an independent water damage restoration company, the weight of marketing your company both online and offline rests primarily on your shoulders. By now, we are sure you have realized that the list of places and mediums where you can spend your precious marketing dollars seems endless. There is search […]