When it comes to marketing a water damage restoration business, it’s easy to assume there is one answer or one quick fix that will create more leads. Of course, there are proven methods. There are marketing strategies that work well in our industry. However, it’s a mistake to become so razor focused on those strategies that you miss the bigger picture.
These things are all important, but they can’t distract us from the leads that are already at our door. The truth is, the key to increasing your profit through more leads is all about the day-to-day. It’s all about answering the phone.
Leads, Leads, Leads
Our experience consulting and training in the water damage restoration industry has taught us a lot about the big mistakes business owners are making. The biggest shock has been realizing that crews are getting so caught up in their day-to-day work that they are neglecting their phones.
If you’re not answering your phone, you are wasting your marketing budget. What is the point in working so hard to get your name out there, to build your reputation, if you’re not capturing every lead that comes your way?
Say Goodbye to the Quick Fix
This is why we want you to let go of the idea that there is a quick fix for creating more leads. The truth is, growing your business relies on your ability to be faithful to the day-to-day of nurturing the opportunities that are already in front of you. Specifically, increasing your profits really relies on making sure every phone call is being answered.
Of course, don’t stop marketing your business, but don’t get distracted from the basics. We suggest setting a high standard for your employees. Require that all phone calls be answered within three rings. Then, create a system for making this happen. This is easily accomplished with a phone log, asking employees to track each call that comes in and then to take notes on what happens on that call.
Celebrating Success
Reward your employees, and yourself, for being faithful to answering the phones. Create incentives for completed phone logs and share how they impact your employees. Make sure your crews understand how their daily actions, how answering a call by the third ring, impacts the bottom line.
At More Floods, we help business owners in the water damage restoration industry adjust their daily actions so they are more in line with their big picture goals. We help them connect how answering the phone every single time increases their profits over the long term.
To learn more about joining our network, click here or call 1-866-667-3356.