It’s no secret that referrals drive business in the water damage restoration industry. When homeowners experience a flood in their home, they’re likely to call their insurance agent to file a claim or a plumbing contractor to fix the source of the flood. Next, they are typically referred by their insurance company or plumber to a water damage restoration specialist who can extract the water from their home, clean up the mess and get their home back to pre-loss condition.
Of course, this means establishing strong connections with potential referral sources should be one of your top marketing priorities. In practice, this looks like doing a whole lot of networking, marketing your services to local contractors and practicing reciprocity.
Reciprocity is the practice of giving without asking for anything in return. In a world where so many businesses operate under the model of “every man for himself,” we often miss just how beneficial helping other business owners can be for our own business. The truth is, it is a good idea to network with contractors you can offer as referrals instead of simply looking for contractors who will refer you.
When you are equipped with a comprehensive knowledge of who is doing business in your area and who is doing their job well, you establish yourself as a knowledgeable professional with strong connections in your community. Additionally, when you freely refer clients to the business owners you know and trust, you strengthen your network relationships and are more likely to be referred by these professionals in the future.
At More Floods, we place a high value on networking with professionals both in your area and nationwide. Because of this, we provide each of our members with access to an online community of independent restorers all over North America. To learn more about becoming a member, click here or call 1-866-667-3356.