Long before we can hope for a water damage restoration company to reach its full potential, we need defined methods for tracking success. Without creating measurable standards for the business, there is no way to get a complete picture of how we have excelled and how we have fallen short.
This is why so many companies are in the practice of adopting Key Performance Indicators, or KPIs. Using a clearly defined set of metrics, business owners can set standards for the day-to-day operations and overall performance of their water damage business. Here’s what you need to know about adopting KPIs for your small business.
- Key performance indicators aren’t meant to be “one-size-fit-all.” Instead, business owners should create goals that are a unique fit for their business and these goals should exist for all areas of their business, from their website page views, to customer service performance, to profits.
- Without a benchmark, key performance indicators are useless. It isn’t enough to simply measure progress, you have to decide what you expect for your company and what you are aiming for in the future.
- Key performance indicator tracking should be automated. Like any other part of your business, unless you have systems in place that automate the process of tracking key performance indicators, you are setting yourself up for failure. Automated systems for tracking performance and then measuring that against set standards will make sure your KPIs are consistently measured, no matter how busy you are.
At More Floods, we work with water damage restoration business owners to create customized key performance indicators so that they can push their business toward its full potential. To learn more about becoming a member of our network, click here or call 1-866-667-3356.