Referral Marketing for Water Damage Leads is a 27-Touch Branding Process
In our restoration company, Power Dry, we’ve been marketing for residential water damage work since 1988. In 2005, when we launched More Floods off the success of scaling Power Dry into a multi-million-dollar market leader in the Kansas City area, it included our firm belief in the mantra ‘marketing is a process, not an event’. […]
Summary of 5 Common Restoration Business Challenges
Wrapping up our 5-part series on common restoration business challenges, we’ve shared some actionable tips on how they can be addressed. An overarching summary of these include: Challenge 1: Finding and Retaining Top Talent for Your Restoration Business Your people are vital to the success of your business. Yet finding and retaining talented, hard-working employees […]
Lead Generation for Your Restoration Company
In the 2nd installment of our 5-part series on common business challenges in the restoration industry, we focus on lead generation for restoration companies. If you missed our first installment (hiring), check it out here. There’s More To Lead Generation for Your Restoration Company Than Meets the Eye! Even in the best of times, running […]
Rating Lead Sources for Restoration Contractors
As a restoration contractor, your skillset is focused on the services that homeowners need: cleaning up a disaster and returning the property to its original condition. While it would be great to spend all your time on the job site, you need to manage other realities of owning a business. Lead generation is a big […]
Where will your next residential water damage restoration lead come from?
There are a wide variety of sources for residential water damage jobs, from customer referrals to partnerships with insurance companies and online marketing. If you don’t know how work is finding its way to your company, you’re not equipped to grow or scale your business. If you don’t understand what your strongest source of water […]
Building Networking Relationships That Will be a Source of Referrals
We all want more leads, that’s just a part of being in the water damage restoration business. For the last few weeks, we’ve been breaking down the different source of leads. Specifically, we’ve looked at how restoration specialists can build relationships that can be leveraged for referrals. Each of these referrals sources, from plumbing and […]
Building a Referral Relationship with Insurance Agents
Last week, we established the importance of referrals for growing and scaling a water damage restoration company. We looked at how specialists could build strong relationships with plumbing contractors, which are one of the most steady sources of business for restoration businesses. Today, we want to shift gears. We want to take a quick look […]
The Difference Between Sales and Marketing and Why it Matters
Do you understand the difference between sales and marketing in the water damage restoration industry? Differentiating between the two may feel like nothing more than splitting hairs, but that couldn’t be farther from the truth. While it may be true that both sales and marketing aim to achieve the same goal — bringing in more […]
Marketing On A Shoestring Budget
Marketing on a shoestring budget Marketing On A Shoestring Budget Marketing is expensive, right? It certainly can be but it doesn’t have to be that way. We often hear of small businesses who are frustrated— they feel their success limited by their small budget. What we’re always surprised to learn is […]
Why More Loss Victims are Self-Pay – And How You Can Prepare
In the restoration industry, it’s becoming increasingly common for homeowners to opt to pay for their restoration work out of pocket instead of filing a claim. They might have concerns about how a claim will impact their premiums over the long term or they simply might not be able to afford their deductible. Self-payment is […]
Getting Paid When the Mortgage Company is on the Insurance Check
In order to run a profitable water damage restoration business, you have to get paid. Of course, if you’ve been working in the industry for any amount of time, you know this is not as simple as it sounds. Maintaining a healthy cash flow in our industry is often complicated by outside parties, including the […]
5 Tips for Building Positive Relationships with Insurance Agents
As a water damage specialist, how you approach your relationship with insurance agents matters. Your interactions with agents can support your business goals, or they can hold you back from profit. A positive mindset is essential to building these positive relationships. If you’re expecting the worst, anticipating each interaction with an agent to be filled […]