3 Simple Ways to Keep Water Damage Employees Happy

December 4th, 2012
Happy Water Damage Employee

She's a happy water damage employee!

Good employees are hard to come by and, at times, even harder to keep. In the wonderful world of disaster restoration, it’s not uncommon to have an effective marketing rep that spends a year telling insurance agents around town that ABC Restoration is the BEST restoration company in town and they should all call with their next water damage job. Then the same rep spends the next year telling those same people that “ABC Restoration has a lot of problems. That’s why I’m with Premier Restoration now! They’re the best.”

Now try to remember all of the halfway decent water damage technicians, crew chiefs, or project managers you’ve lost over the years. How many ended up working for your competition? How many have YOU hired from your competition?

The old adage “You take a job for the salary and stay for the management” holds true even in these tough economic times. More money doesn’t always mean happy employees and isn’t always in the budget, so here are a few simple ways to help keep YOUR water damage employees happy. Hope they help.

 

1. Keep Them Motivated

Motivation comes in many forms (not all motivation is financial!) and everyone is motivated in different ways. If you’re having a marketing event, make sure you include everyone on staff. Technicians, crew chiefs, project managers, marketing reps, office managers…everyone. Use it to build camaraderie and make sure everyone feels like they’re part of the family. This also has a great marketing effect with your attendees as well. Once your referring parties feel comfortable with your technicians, they’ll be MUCH more comfortable referring your restoration company for that next water damage job.

Daily motivational quotes, pictures or videos can go a long way. Simple, free and quick – what else do you need?! Got 5 minutes every morning for an inspirational video? Here’s one of our favorite playlists:

http://www.ted.com/playlists/surprise?minutes=5&ratingword_id=10

 

2. Have weekly “Help me help you” meetings

How many times do you have meetings with your water damage technicians? What about with your office manager or marketing rep? Now how many times do THEY meet with YOU? Have 5 minute “Help me help you” meetings with everyone once a week. Yes, everyone. Individually. Find out what you can do as an owner/manager to help make their jobs better and make them better employees. Unless you give your employees the ability to let you know when something’s wrong or something could be better, how will you ever know?

 

3. Practice random acts of kindness

The most powerful phrase in the English language is “Thank you”. Use it and use it often. Working in the disaster restoration industry means your technicians get to wake up at 2:00 am on a Friday night to go across town to a water damage job in someone’s basement. Repeatedly. And it means your office manager gets to spend countless hours with a stack of papers after a flood to make sure the company gets paid for the 100-hour weeks the techs are working. Marketing reps? They essentially ask 15 people every day to call you with a water damage job and a GOOD day is when only 14 of them say “No.” Your employees work hard. Let them know you appreciate it and they might not end up working for the competition. Here are a few ways to say “Thank you”:

• Company outings (mini golf, go-cart racing, bowling, etc)
• Hand-written thank you cards (write them and sign them yourself)
• Thoughtful gift cards (it doesn’t have to be a lot – a little goes a long way)

These are just a few things you can do to help keep your employees happy. What have you tried in your disaster restoration company that has helped? We’d love to hear your successes!

 

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Insurance agents don’t care about claims.

June 27th, 2012

Those 6 words in the title will, indeed, make your phone ring. Read them again. Say them out loud. Go ahead…do it now…I’ll wait.

Now remember those words when you’re marketing your services to insurance agents because it’s the ugly truth.

Insurance agents are just like the rest of us – they have a job. And their job is to grow their book of business through renewals, referrals, and new sales. Water Damage Claims are an inconvenience at best…that thing they HAVE to deal with from time to time and the 1 thing that is going to make their customer actually think about their insurance policy instead of just keeping everything on autopay and forgetting about it. Don’t think so? Ask them. And ask a lot of them. That’s what we did and that’s part of the reason our restoration company dominates its market.

 How many of these things have you said to an agent in one way or another?

“We’re different”
“We’re better”
“We’re IICRC certified”
“We have the best equipment around”
“We’ll get there in ____ (some random, crazy-fast timeframe)”
“We’ll take care of your client”
“They’ll be so happy with our service, they’ll be GLAD they had a claim!”
“Here’s some stuff – call me”

Do those things work?!

No, they don’t – not on a large, consistent scale. But, if they don’t work, then why do agents hear those comments 15 times a week from marketing reps and owners? Because it’s hard to see the forest through the trees. The business owners and marketing reps that completed our new Marketing Rep Training here at More Floods last month don’t say those things. They take a much different approach and they’re seeing TREMENDOUS results already, because they know:

Insurance. Agents. Don’t. Care. About. Claims.

So what IS their approach? How do they get work out of these insurance agents? And how do they do it FAST? If you want to find out, I’m going to make you put forth some effort. Yeah, building a successful business takes work. And the reality is, most people that read this won’t take an extra 2 minutes today to find out what they can really do to increase their referrals from their insurance agents. The ones that DO take the time to work on their own businesses are the ones that will benefit from it…for a long time. Whether you do take the next 2 minutes to find out more information or not, remember the 6 words in the title when you’re marketing to insurance agents and your phone will start ringing.

Insurance agent marketing is only 1 small part of the More Floods System. To find out how to transform your marketing efforts and your company, you have a lot of options:

Call us at 1-866-667-3356
Reach out on Facebook: www.facebook.com/MoreFloods

Get your equipment off the shelves!

February 23rd, 2012
Get your equipment off the shelves!

Just another day at Power Dry...

Sit back and think for a second…when did you buy all of that equipment?  Was it after a hurricane? A freak flood? Steady growth over the years? Whenever it was, business was good…REAL good. The phone was ringing, techs were working 60, 70, 80 hour weeks, estimates were flying out the door, your bank account was growing, birds were chirping, and the future was bright. So you did what any businessman or businesswoman would do – you invested in your growing company. Ahh, the good days!!

Now sit up and think about that OTHER time. You know – the calm AFTER the storm. All of that shiny equipment sitting on the shelves and those same techs, just waiting to dry out a house. And waiting. And waiting! We’ve all been there at one point or another. It’s the nature of our industry, right?! The speed of our business is “petal to the metal” or we’re sitting in park. We just have to accept it.

Or do we?

What if there was another way? A way for you to get CONSISTENT water losses coming in the door? How would that change your company? How would it change your life?

There is another way – the More Floods way. We are not a lead generation company. We are not here to get you on a particular insurance program. We are here for one reason – to help you get more water damage work. We haven’t written a book about marketing a restoration company or simply thought about what should work…we actually do it. Every. Single. Day. Our system is based off of our own VERY successful restoration company and has been proven in hundreds of territories across the nation for years now. It works.

Can it work for you? There’s only one way to find out. Call the number below to find out if your territory is still available and get back to the good days – get your equipment off the shelves!

More Floods, Inc.

1-866-667-3356
www.MoreFloods.com
www.Facebook.com/MoreFloods

My More Floods Story- Mike Lamunyon, Lamunyon Restoration

June 10th, 2011

For us More Flood has turned out well.  It has accomplished what I intended and that was to get more flood.

While I was not a start-up company, I benefited greatly from the marketing programs.  Just from the plumber’s program alone, I now average at least 8 additional plumber jobs every month.  These guys have become our cheerleaders, salespersons.  As an example, one householder was calling a franchise to help with her water loss when the plumber insisted they call us.  They sold the job for us.

Our largest plumber referral thus far is a $23,000 water loss from a plumber who had never sent us one job before.  He convinced the owner of the apartment building to call us instead of a large franchise.

From another program we use from the system, we received a $49,000 water damage referral from an individual who had been consistently hearing from us with our marketing efforts.  While we had never personally met, he felt comfortable and compelled to refer this commercial loss to us.

More Floods I believe is a franchise encompassing many systems without the actual franchise.  All you need to do is take a hard look at the business model Power Dry to know that it really works.  As a direct result of the More Floods program, our water damage sales has more than doubled since joining in October, 2006.  And yes, I can wholeheartedly recommend it to new start-ups as well as existing businesses!

Sincerely,

Mike Lamunyon

Lamunyon Cleaning & Restoration

 

My More Floods Story- Art Diamond, Property Restoration

February 9th, 2011

Property Restoration has been a proud member of More Floods since 2006.  In retrospect, I wish we had implemented more of the system, both operationally and marketing wise, earlier.  Over the past few years as we did a better job with the system, our results improved dramatically.  The office runs much smoother, our water technicians have better paper work procedures to follow to make their job easier, our customers are constantly writing glowing reviews of our people on the certificates of satisfaction and our sales force has a proven program to follow.  As the owner I am happy to see all this happening without my constant management.  I truly enjoy seeing the consistency of jobs coming in, ranging from 8 to 12 a month from the program, year round, and growing!

Art Diamond

Property Restoration