7 Ways To Get More Business From Referrals

In a time of extreme connectedness through smart phones and personal computers, homeowners and businesses can access a wealth of information before hiring a water restoration contractor. Research and statistics are more easily accessible than ever. Still, it seems that no amount of information accessed online can compete with a word of mouth referral from a past customer. In fact, referrals are still considered to be the best way to market your business, according to Forbes.

Because of this, at More Floods, we believe it is important for contractors, plumbers, and cleaning crews specializing in water restoration services should make a point to practice some the following ways to get more business from referrals:

1. Offer services worth referring: Maybe this goes without saying, but here at More Floods we are convinced the very first step to getting more business from referrals is offering services worth referring. Educate your employees on what the standard is for the services your provide.
2. Ask for them: Don’t assume your customers will refer your business without being asked. Let your customers know that your business relies heavily on their referrals. If you offer services worth referring, your customers will want to spread the word. So, just ask.
3. Make it easy: Your customers are more likely to refer friends and family to your business if the process is simple. Because of this, we suggest you make it easy for your customers to give referrals by printing a referral card or creating a referral form on your company’s website.
4. Follow up: After a few weeks has passed since you performed a service, follow up with that customer about referrals. This doesn’t have to be obnoxious or full of pressure! Simply send an email directing past customers to your referral form or send a few printed referral cards in the mail.
5. Reward referrals with a time sensitive incentive: Offer a reward to customers who are willing to refer family and friends to your company, and make it time sensitive. Putting a deadline or expiration on a referral incentive will motivate them to spread the news about your services quickly.
6. Offer something great to new customers: Help your customers refer their friends and family by offering something great to the new customers they refer. This could be a gift after their first purchase or a percentage off of the services your offer.
7. Say “Thank You!”: When new customers come your way, make a habit of asking them how they heard of your business. If they were referred by one of your past customers, make a point to say thank you for that referral. Send a card in the mail with a small coupon or gift card or make a phone call simply expressing how grateful you are for their loyalty and support.

According to the Duct Tape Marketing saying “Thank You!” is the professional and kind response to referrals, but it also increases the likelihood that past customers will continue to spread the word about your business.

Referrals are such an incredibly effective way to create more business for your company. Whether you are a plumber, contractor, or cleaning crew specializing in water restoration services, you follow the tips outlined above as way to create a loyal customer base and a reputation of excellence in your area.

For more information about building an effective and fruitful referral program, contact More Floods by calling 866.667.3356 or click here to fill out our information request form.